Designing A Property Portal For The Web

Property websites are special. Homes are expensive and realtors ask people to trust them with a great deal of money. Realtors try to convey an image of stability and reliance, and most opt for a sophisticated, classic theme for their websites. But no user will stick around if he can’t find what he needs, and high website performance is perhaps even more important than looks.

Robust and Versatile

Property websites must be remarkably robust. They encounter a lot of traffic and must render thousands of images super-fast, as users screen numerous properties in quick succession. More potential business is lost to slow or clumsy websites than to inadequate properties.

Users must be able to search for residences using criteria like specific areas, type (e.g. Commercial or Residential), price range, zip codes and more to narrow down their search to manageable proportions. Sites must have access to a third-party service or application (like Google Maps) to enhance this feature.

Super SEO and Social media integration

While fresh content isn’t a major SEO problem as properties come and go on a steady rotation, the big rule still holds: Make your website useful, and users will come. A regularly updated blog or FAQ section with tips, advice and ideas will draw traffic from a wide range of prospective clients.

Extensive use of social media sharing options is an efficient way to earn free advertising. It also helps you to engage with your customers and truly serve their housing needs, and your website must take this in its stride.


Realtors must list new properties fast but sometimes they get lost without the ability to control content. The capacity to upload and maintain their listings with a secure Content Management System is one of the most critical requirements and the property web design cost must be able to include this service.

Rich Features and cost

Property websites need all the extras they can get to stand out, and technology can make it much easier to satisfy customer needs. You can channel automated valuation requests, featured properties, newsletter sign-ups, email alerts and viewing requests through your website – straight to sales and admin staff with the minimum of fuss and inconvenience. Property web design cost must be pocket friendly as most people buy more than one property during their lifetimes, and proactive service creates an impression that lasts. Your website should be able to collect customer details and put your brand in front of them on a daily basis.

Property Portal feeds and Property Portal Software

Property websites must be integrated with property portals to ensure that your listings appear in front of home seekers everywhere, and property web design cost will usually include this service. Multiple submissions of multiple listings are simply not an option and is the fastest way to lose database integrity – and business. Your website should seamlessly integrate with existing avenues to reach your customers.

You have heard all the slogans. Websites must be mobile friendly, Google friendly, vendor friendly, social media friendly, but one of the most important ‘friendly’ out there is realtor friendly. The realtor’s success hinges on his ability to keep up, not only fast, but well. Using their websites to manage primary screening and admin for them is a no-brainer.