If your website isn’t generating sufficient leads, you may be led to believe that you need a new online presence, but this may not be the case. It might be a case of investing time in updating your content or more commonly, undertaking SEO to help your website to be found. Do I Need a New Website? If your current website isn’t mobile responsive, looks dated or no longer reflects your business, it is time to upgrade to a new one.
If you are unable to update content, if the pages take a long time to load or there have been a myriad of other technical issues, a new website could save you a lot of time, money and frustration. If your analytics data shows plenty of visitors, but no actions are being taken and the bounce rate is high, then this indicates that your web pages are providing a good user experience, so it could be time to change.
Equally, if your business is rebranding, restructuring or merging, then it is an ideal opportunity to rethink priorities and get a website that really delivers what you need. Is it a Case of SEO? Alternatively, if your website is easy to access from any device, quick to load, straight forward to update and is helping visitors to find what they are looking for, then the issue might be elsewhere. It could be that visitors are having a positive user experience when they reach your site, but few people are actually finding it.
In the majority of cases, only a small percentage of website visitors will convert to paying customers, so you need your pages to be found. When your website goes live, it doesn’t instantly bounce to the top of the search engine listings, even if initial page optimisation has been included in your web development charges. Every business in your field is hoping for the top spot and many have been working for years to get there.
You are up against established brands, large commercial giants with marketing teams and local favourites. It takes time and effort to get found amongst the competition. The focus of Search Engine Optimisation (SEO) is to help your website to be found when a relevant search term is typed in. It involves a range of tasks that help the search engines to identify that your pages are what the searcher is looking for and that they will have a good experience when they reach your site.
The great news is that the search engines are looking for the same things as your users, so in undertaking SEO, you are also working towards improving the online experience for your page visitors. Mobile responsive design, up to date optimised content, pages which are quick to load, along with links to and from other relevant pages are just some of the ways to impress the search engines and help your web pages move up the listings.