Improving Your Website

If your website isn’t generating sufficient leads, you may be led to believe that you need a new online presence, but this may not be the case. It might be a case of investing time in updating your content or more commonly, undertaking SEO to help your website to be found. Do I Need a New Website? If your current website isn’t mobile responsive, looks dated or no longer reflects your business, it is time to upgrade to a new one.

If you are unable to update content, if the pages take a long time to load or there have been a myriad of other technical issues, a new website could save you a lot of time, money and frustration. If your analytics data shows plenty of visitors, but no actions are being taken and the bounce rate is high, then this indicates that your web pages are providing a good user experience, so it could be time to change.

Equally, if your business is rebranding, restructuring or merging, then it is an ideal opportunity to rethink priorities and get a website that really delivers what you need. Is it a Case of SEO? Alternatively, if your website is easy to access from any device, quick to load, straight forward to update and is helping visitors to find what they are looking for, then the issue might be elsewhere. It could be that visitors are having a positive user experience when they reach your site, but few people are actually finding it.

In the majority of cases, only a small percentage of website visitors will convert to paying customers, so you need your pages to be found. When your website goes live, it doesn’t instantly bounce to the top of the search engine listings, even if initial page optimisation has been included in your web development charges. Every business in your field is hoping for the top spot and many have been working for years to get there.

You are up against established brands, large commercial giants with marketing teams and local favourites. It takes time and effort to get found amongst the competition. The focus of Search Engine Optimisation (SEO) is to help your website to be found when a relevant search term is typed in. It involves a range of tasks that help the search engines to identify that your pages are what the searcher is looking for and that they will have a good experience when they reach your site.

The great news is that the search engines are looking for the same things as your users, so in undertaking SEO, you are also working towards improving the online experience for your page visitors. Mobile responsive design, up to date optimised content, pages which are quick to load, along with links to and from other relevant pages are just some of the ways to impress the search engines and help your web pages move up the listings.


The Web Designing Process

There are several articles written on this in the past that make very clear of what the whole idea of web designing is all about. But since I had to write on it, let’s discuss what exactly a “Web design process” is? It’s an outline of the steps needed to be taken from start till the end in order to complete a standard Web design project. It flow of work which is divided into tasks and resources that can be used as a guide for each project.

Undoubtedly there are many steps involved in web designing process. The typical steps comprise of gathering initial information, planning, designing, developing and testing. Identifying the reasons of the site’s existence and what it is supposed to achieve are the first step in the process. There have been many researches that suggest that the impact of a website is defined by the quality or the visuals of the website’s design. This simply makes the designing stage one of the most crucial stages of all the stages. The goals and objectives that are determined form the core of the project and all future decisions and development depends completely upon it, like the site structure and visual or content related queries.

Now let’s understand all the important phases of web designing process one by one:

Planning: The very first phase in designing a website is planning as a website requires a lot of time and patience. It also takes a thorough planning as there are a lot of technicalities involved. Here the reason for site’s existence is analyzed which defines its goals and objectives. Focusing on the effectiveness and needs is also to be taken into consideration. Significant details such as finding out what the client does, who they target (who the users are), who their competition is, what deliverables they expect and their framework and budget. This is basically the analysis phase to evaluate all the tasks to be carried forward.

Research & Ideas: After deciding on the key factors, this is another crucial step of this process which gathering information and ideas. Without inspirational ideas or proper research nothing can turn out well. Obviously, there has to be detailed research of everything before moving on the next step. After collecting and studying all the information, it is time for the web designer to move on to the next level of this process.

Wireframe: An outline is created as per the concept to determine the software and resources required. Wireframes are low-fidelity sketches of the website or mobile application. Sketches of some creative ideas for the project are made and these rough designs are then discussed with the client. And changes are made as per the client’s requirements.

Sitemap: Site map acts as a user guide for future reference to the entire project team. The site structure forms the backbone of the website and serves in finding lost information easily. It is crucial for understanding the relationships between pages and other content components. Use of flowcharts shows the structures and other piece of information. It is a list of pages of a web site accessible to users. It can be either a document in any form used as a web design planning tool, or a Web page that lists the pages on a website. Sitemaps exhibit organization, navigation, and labeling system.

Developing Visual Mockups: Mock-ups are visual representation of the blueprint that was created in the form of wireframes and sitemaps. Visual mockups of the UI is created to show exactly what it should look. This is the phase where the visual feel of website starts to take place. Mockups denote the general look of the website. The concept of creating mockups is a key for creating an effective website. The content of the site needs to be fixed before the design and graphics are put into place. This phase is basically a cycle of reviewing, altering and approving the design until both the client and designer are satisfied.

Development and Implementation: After putting all the hard work in the previous stages now is the time to develop and implement the final version of the site. With approved designs it’s time to design the pages, develop new content and modify old content, create or update content, add videos or other media. At this point almost the project is complete and then it is passed onto the client, after which this phase is further carried forward with these sub divided steps;

Site Testing: Before launching the site it’s placed on production server for internal audiences. Site testing is mandatory so that any issues pertaining to the site can be sorted before it goes live. Updating any content or fixing mistakes is addressed, here in this level.

Launch: After reviewing site it is ready for final launch which means site goes live. At this stage anybody can access this particular site anywhere

Site Maintenance: This is the last step in the process of the project which simply means that the site from now on should be maintained and updated if needed. Proper maintenance ensures great quality and proper functioning of the site.

Though different designers will apply different techniques but the flow of process remains the same mostly at its core. And for web designers who work passionately and creatively and hardworking, this can be achieved by practicing all the steps mentioned in the process carefully. In the end, this process will help every designer in crafting a website that is strategically focused to attract, engage and convert visitors.


Web Design From An Eye Of An Artist

Art deserves and expects exposure; the maximum number of audience, is the only gift one can offer to the art. The reason why the audience is important is as follows: Art creates a visual impression, an effect which can be restored in the memory, a pleasurable instance of soothing your eyes to make people engaged. For this, a platform is very necessary and the best platform nowadays is a website, this can be a business website, or an informational blog, but the main emphasis is always laid on the presentation. This is the reason everyone is bothered about a stunning website design, the basic idea behind is audience engaging. How do you engage the audience? Give them something to view and art is the best form of attractive presentation.

Coming to the design, it has to be imaginative on the part of the creator and strong enough to play with the mind of the audience as well. The idea behind any creation is to express your feelings or emotions, so do you with a unique piece of art, when it comes to web designing the concept is to express the business point of view, it is basically emerging new creations using unique concepts. Both relate to each other as both are in context with creating an imprint on the viewer’s mind. The reason why a web designing company in India is more inclined towards the art is because of the concept to lay emphasis on the imagination, a character that can deliver the expected message.

A professional web design company in India will always engage themselves in the imagination first, a creative pattern which is being searched by the people. In art, a character is depicted with the depth and details, the main character in a web design is the company itself and all the creativity is inclined towards the presentation of the firm and penetrate to its core message and values. Many firms aim to become a responsive web design company but, they can only prosper if they try to see it as a creation, which catches the eye of the viewer.

What is that attracts a viewer when she or he is having a glance at a painting or a website?

Piece of Art

  • Way of Presentation
  • Classic, Modern, Archaic, etc.
  • Use of Colors
  • Depth and Meaning

2 Web Portal

  • Layout
  • The trend
  • Background Theme
  • Message to be delivered

The similarities in between let’s one think that creativity is the sense needed behind both. One is the work of hands, and the other is a graphical presentation with the use of technical tools. To bring seamless creations to result, one needs to concentrate, but lay more emphasis on the imagination.

Working on web design should be such, that one can create a playful, navigable and unique experience for the user. Along with playing with the design code and tools, the very much detailing should be efficiently done. Explore the sense of abilities; as one projects his emotions freely in art, similar should be the adaptation when coding for a website.